• Lindstrom has long history with American Honda’s factory motocross effort
  • Outgoing manager Erik Kehoe to assist with transition

TORRANCE, Calif. (October 13, 2021) — American Honda announced today that Lars Lindstrom has been promoted to the position of Team Manager of the factory Team Honda HRC motocross/supercross effort. Erik Kehoe, who held the position previously and announced his retirement last month, will stay on through the off-season to assist in the transition.

Although new to the position, Lindstrom has a long history with American Honda’s motocross racing project, and an even longer involvement with the sport. His father is Swedish-born American motocross/off-road pioneer and AMA Motorcycle Hall of Famer Gunnar Lindstrom, who actually managed Honda’s motocross-racing program for the 1979 and 1980 seasons. A talented racer himself, Lars joined Honda as a shop assistant in 2000 and worked his way up, serving in just about every capacity, including mechanic, parts room, engine tech, suspension tech, special projects and, most recently, 450 crew chief. Over the years, he has worked with a long list of legendary riders, including Jeremy McGrath, Ricky Carmichael, Chad Reed, Kevin Windham and of course the current lineup: Ken Roczen, Chase Sexton, and Hunter and Jett Lawrence.

“I’m thankful for this opportunity that Team Honda HRC has given me,” Lindstrom said. “My nearly two decades with Honda have been great, and I’m excited for many more years to come. With my background, I feel I have the experience, knowledge and work ethic to be at the helm of the team. I’m also proud to have a personal relationship with every single Honda team manager since my father held the position, which is a huge reason for my passion and connection to the team. It’s great to be able to get advice from leaders that I have a deep respect for, like Dave Arnold, Cliff White, Wess McCoy, Dan Betley and of course Erik Kehoe – the one who has taught me the most. With these guys in my corner, and with the guidance of [American Honda Senior Manager of Customer Engagement] Bill Savino and [American Honda Manager of Sports & Experiential] Brandon Wilson, I feel like I can accomplish anything. With the momentum that Erik has created by assembling the incredible team that we have, I feel that 2022 will be even better than an already impressive 2021.”

“I’m happy for Lars to get this opportunity, which is certainly deserved considering both his capability and his extensive relationship with Honda,” added Brandon Wilson. “He has grown so much during his years with the team, and he has always been willing to take on new challenges. I’m confident that our factory motocross effort is in good hands, and I’m excited at the prospect of what Lars will accomplish together with our riders and crew.”


About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Powersports Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to