American Honda Renews Longstanding Partnership with Pro Motocross Championship

Brand to serve as title sponsor of legendary RedBud National
37-time Trials World Champion Toni Bou to serve as Grand Marshal

ALPHARETTA, Georgia (June 19, 2025) – American Honda announced today the renewal of its enduring partnership with MX Sports Pro Racing, Inc., organizer of the Pro Motocross Championship, sanctioned by AMA Pro Racing—the summer component of the SuperMotocross (SMX) World Championship regular season. Honda’s support of the prestigious championship is highlighted by its title sponsorship of Michigan’s legendary RedBud National on July 5, an event that has long served as American motocross’s Independence Day tradition.

“The Pro Motocross Championship has been the bedrock of the sport here in the United States for more than 50 years, and it’s on the hallowed grounds of these iconic racetracks where American Honda became synonymous with winning and established itself as motocross’ most decorated brand,” said Brandon Wilson, American Honda’s Manager of Racing & Advertising. “The opportunity for Honda to come together with RedBud, which is arguably the championship’s crown-jewel event, is something we’re incredibly excited about, and we can’t wait to celebrate the Fourth of July alongside the most passionate fans in racing.”

On the racetrack, Honda HRC Progressive has enjoyed a successful start to the season, with Jett Lawrence leading the premier-class standings, having tallied overall wins at each of the first four rounds.

Another unique aspect of Honda-sponsored Nationals is a current winning streak by its 450 athletes. Since 2022, Honda HRC Progressive has claimed premier-class victories at each of the manufacturer’s titled events, with a pair of overall wins at Fox Raceway, in 2022 and 2024, and another at Unadilla in 2023, on a banner afternoon that saw Jett Lawrence capture the 450 title as a rookie.

As part of the festivities surrounding the Honda RedBud National, the brand will also bring its duo of Red Riders from the Repsol Honda HRC effort in the FIM TrialGP and X-Trial series, including Toni Bou, a 37-time World Champion, and Gabriel Marcelli, a former Trial2 World Champion. The two Spaniards will showcase their Montesa Honda Cota 4RT trial motorcycles during a pair of exhibitions ahead of the following weekend’s TrialGP round in Rhode Island. Additionally, Bou will be honored as Grand Marshal of the Honda RedBud National, where his incredible career and icon status will be celebrated in this honorary role.

“Honda has been a longstanding, loyal partner of the Pro Motocross Championship, and we look forward to their continued support of this prestigious championship,” said Davey Coombs, President, MX Sports Pro Racing. “They’re one of the most decorated brands in not only SMX, but motorsports as a whole, and that’s a testament to their relentless commitment to success, both on the racetrack and off. It’s been an exciting start to the season, as Jett Lawrence has reclaimed his position atop the 450 Class, and it’s going to be an honor for us to welcome Toni Bou as the RedBud Grand Marshal. His career is the standard for trials competition, and the opportunity to bring attention to him as the ‘G.O.A.T.’ of that discipline is special for Pro Motocross.”

The 2025 Pro Motocross Championship, sanctioned by AMA Pro Racing, has completed its first month of action for the summer, which has produced compelling competition across both classes. Seven rounds remain for the SMX World Championship regular season.

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Editors: Additional information and assets can be found at HondaNews.com

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