American Honda, Progressive Join Forces in Multifaceted Agreement
- Introducing Team Honda HRC Progressive
- Sponsorship of Honda Demo Ride events and Rider Education Centers included
CHARLOTTE, North Carolina (September 6, 2024) – Today at the opening round of the SuperMotocross World Championship Playoffs, American Honda revealed an exciting new multidimensional collaboration with Progressive that includes title sponsorship of the factory race team. Starting with this weekend’s race at Charlotte Motor Speedway, Team Honda HRC Progressive features Progressive branding on its race bikes and rider uniforms, with additional branding placements to come.
While the factory race-team title sponsorship is the headline news, that is only the beginning of this relationship. In the coming weeks and months, Honda fans and customers will see Progressive involved in an array of initiatives. Other examples are Progressive’s support of American Honda’s Demo Ride events and Rider Education Centers.
“We’re excited to finally kick off this unique new sponsorship,” said Brandon Wilson, American Honda Manager of Racing & Advertising. “What I think makes it most interesting is that it’s not just a traditional race-team sponsorship; it’s a broader agreement, with an intercompany, cross-departmental aspect. It’s fun to kick this collaboration off for the SMX Playoffs, but this is just the beginning.”
“Collaborating with Honda is a natural fit for Progressive as we both share a commitment to innovation, safety, and customer satisfaction,” said Eric Doubler, Recreational Lines Business Leader of Progressive. “Together, we can explore initiatives that enhance the driving experience and offer unparalleled value to our customers. We’re excited to embark on this journey.”
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Editors: Additional information and assets can be found at HondaNews.com
About Honda Power Sports & Products
Honda Power Sports & Products is a business unit of American Honda Motor Co., Inc., to conduct the sales, marketing and operational activities for power equipment and powersports products through independent authorized Honda retail dealers in the United States. Honda powersports products include motorcycles, scooters, ATVs and side-by-sides. Honda power equipment products include generators, walk-behind lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small, general-purpose engines for residential, commercial and rental applications.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them—online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
